Here you can launch ad campaigns to promote your posts or videos. The tabs help you manage different types of promotion:
Campaigns — track the activity and progress of your ad campaigns.
Loyalty — set up post promotion based on likes, comments, follows, or reposts, selecting a city and a cost-per-action.
Recommendations — promote your content in the recommendations feed only in selected regions and for a specific period.
This helps you gain active followers faster and increase your popularity.